Social Media Marketing Today for Owners, Entrepreneurs, and Marketers

This workshop will cover the following:

• Deciding On Your Platforms - learning the functions and business uses for social media platforms
• Learn why telling stories is the best way to connect with your audience
• How to run effective campaigns that combine both offline and online marketing
• Tracking - effective use of free/paid tools to streamline your social media efforts and tracking
• How to easily create engaging content on your own with your smart phone or your computer
• Building an effective social media plan
• Who and where are your best customers
• Define your voice
• Why would someone want to connect with you on social media
• What are the big ideas that are going to drive your campaign
• Content allocation - who will implement your social media projects
• Who is going to work on your social media marketing
• When to develop a calendar / schedule
• Where - office?  outside resources?  mobile?  computer?
• What pieces of content do you need?  Do you need an image repository?  Videos?